About Waseela
Waseela is a Consumer Finance Company regulated by the Financial Regulatory Authority (FRA) in Egypt, and is part of AUR Capital Group. Our aim is to attract a broad customer base through our range of innovative financing products and services coupled with a unique customer’s experience.
Vision
Our vision is to lead the Egyptian market by providing the most reliable, swift, and secure consumer financing services in Egypt. At Waseela, we go beyond by not only delivering financial solutions but ensuring an exceptional customer experience. Our commitment is dedicated to helping customers achieve their aspirations while advancing financial inclusion.
Mission
Waseela aspires to be a cornerstone in the Egyptian financial landscape, offering financial solutions that are not only convenient but also swift and secure in their processes. Our consumer financing services cover various sectors, such as education, healthcare, electronics, club memberships, insurance, travel, and more. We are committed to delivering an unparalleled customer experience, ensuring our customers' financial needs are met with efficiency and excellence.
Values
At Waseela, our commitment goes beyond just providing financial services; we aim to eradicate the challenges associated with accessing quality financial solutions. Through strategic alliances with partners and a multi-channel approach, we ensure that our customers not only have access to a diverse range of financial services but also experience a seamless and delightful journey. Our dedication to excellence extends to every interaction, making customer satisfaction a cornerstone of our values.