Maha Mourad is a professor of marketing and associate dean for undergraduate studies and administration at, the School of Business, at the American University in Cairo (AUC). She is the former chair of the Department of Management at AUC and a former visiting associate professor of business studies at Drew University, NJ. She was granted a Fulbright Scholar in Residence Grant at North Central College, Naperville, IL, USA in 2015-2016.

She was awarded her Ph.D. from The University of Nottingham Business School, UK. In addition, she had two Post-Doctoral research grants: The Fulbright Post-Doctoral research grant at George Washington University, DC, USA (2006) and the Erasmus Mundus Post-Doctoral research grant at Warsaw School of Economics, Poland (2012).

Mourad’s research interests include Brand Equity, Service Marketing, Innovation Marketing, and Higher Education Marketing. Over the past five years, she had more than 50 intellectual contributions; including top-tier peer-reviewed academic journal articles; conference proceedings; and case studies.

One of her papers was selected as a Highly Commended Paper at the Literati Network Awards for Excellence 2012, which attests to the value and excellence of her work. She received the University “Excellence in Research and Creative Endeavors Award” in June 2014 and the School of Business “Excellence in Service Award” in June 2019. She taught a variety of marketing courses in Egypt, Dubai, and USA. Her professional experience includes several national and regional consultant assignments. In addition, for being an independent board member in several companies operating in the Egyptian financial market